While Kothe was not injured, his car and the letter H were both destroyed. According to one account, the sign's caretaker Albert Kothe, driving while intoxicated, was nearing the top of Mount Lee when he lost control of his vehicle and drove off the cliff directly behind the H. Over the course of more than half a century, the sign, designed to stand for only 18 months, sustained extensive damage and deterioration. This image was taken shortly before the sign's 1978 restoration. In the 1970s, the sign reached its most dilapidated state. It was intended only to last a year and a half, but after the rise of American cinema in Los Angeles during the Golden Age of Hollywood, the sign became an internationally recognized symbol and was left there.
The sign was officially dedicated in 1923. The poles that supported the sign were hauled to the site by mules.
Below the Hollywoodland sign was a searchlight to attract more attention. The sign flashed in segments: "HOLLY," "WOOD," and "LAND" lit up individually, and then as a whole. Each letter was 30 ft (9.1 m) wide and 50 ft (15.2 m) high, and the whole sign was studded with around 4,000 light bulbs. The sign company owner, Thomas Fisk Goff (1890–1984), designed the sign. They contracted the Crescent Sign Company to erect thirteen south-facing letters on the hillside. Real estate developers Woodruff and Shoults called their development "Hollywoodland" and advertised it as a "superb environment without excessive cost on the Hollywood side of the hills." Its purpose was to advertise the name of a new housing development in the hills above the Hollywood district of Los Angeles. The sign was erected in 1923 and originally read "HOLLYWOODLAND". 1.3.2 The original sign and restoration of the "H".There is also a trailhead near the Lake Hollywood Reservoir outside of Griffith Park, and although not an access point in itself, there is a popular scenic vista point around Lake Hollywood Park near the trailhead. Visitors can hike to the sign from the Bronson Canyon entrance to Griffith Park or from Griffith Observatory. The sign is protected and promoted by nonprofit The Hollywood Sign Trust, while its site and the surrounding land are part of Griffith Park. It has since undergone restoration, including the installation of a security system to deter mischief. īecause of its widespread recognizability and its visibility from many points across the Los Angeles Basin, the sign has been a frequent target of pranks and vandalism across the decades. The Hollywood Chamber of Commerce holds trademark rights to the Hollywood Sign. Signs of similar style, but spelling different words, are frequently seen as parodies. Īmong the most well-known landmarks in both California and the United States, the sign makes frequent appearances in popular culture, particularly in establishing shots for films and television programs set in or around Hollywood. Spelled out in 45 ft (13.7 m)-tall white capital letters and 350 feet (106.7 m) long, it was originally created in 1923 as a temporary advertisement for a local real estate development, but due to increasing recognition, the sign was left up. It is situated on Mount Lee, in the Beachwood Canyon area of the Santa Monica Mountains. The Hollywood Sign (formerly the Hollywoodland Sign) is an American landmark and cultural icon overlooking Hollywood, Los Angeles, California.
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